The Psychology of Quality and More |
Part 1: Basics
Before delving into to the detail of the language it is useful to pause and consider what we mean by standards and guidelines, to understand their limitations, and to determine what we can (and can not) expect from using them. Many elements of style have their foundation in human psychology, rather than simple logic. By considering some basic psychological principles, we can understand better how people learn and retain and prefer specific elements of style. Thus by understanding the purpose of standards and by understanding the people who must implement and use them, we can describe a basic set of general principles which may be used when deciding what to standardize and how to use standards to the best advantage.
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