W. Edwards Deming

W. Edwards Deming is sometimes known as the 'Father of modern Quality' for the galvanizing effect he had on Western companies after a late '70s TV program in the USA showed that the Japanese quality levels that were terrorizing the West were largely due to the influence of an American.

In fact it was not that simple as there were many other factors, including the Japanese culture and a long history of attention to detail, along with other Western quality experts. But Deming was pre-eminent amongst these and the Japanese named their major quality prize after him.

Deming was an archetypical guru, irascible and insistent about his methods, often refusing to work with a company unless he started with the CEO, and working until he dropped in his 90s.

He is famous for his '14 points' for management and his statistical focus. In this way, he 'topped and tailed' quality, focusing on management and leadership at the top and statistics at the bottom.

1. Create constancy of purpose to improve product and service.
2. Adopt new philosophy for new economic age by management learning responsibilities and taking leadership for change.
3. Cease dependence on inspection to achieve quality; eliminate the need for mass inspection by building quality into the product.
4. End awarding business on price; instead minimize total cost and move towards single suppliers for items.
5. Improve constantly and forever the system of production and service to improve quality and productivity and to decrease costs.
6. Institute training on the job.
7. Institute leadership; supervision should be to help do a better job; overhaul supervision of management and production workers.
8. Drive out fear so that all may work effectively for the organization.
9. Break down barriers between departments; research, design, sales and production must work together to foresee problems in production and use.
10. Eliminate slogans, exhortations and numerical targets for the workforce, such as 'zero defects' or new productivity levels. The bulk of the problems belong to the system and are beyond the power of the workforce.
11. Eliminate quotas or work standards, and management by objectives or numerical goals; substitute leadership.
12. Remove barriers that rob people of their right to pride of workmanship; hourly workers, management and engineering; eliminate annual or merit ratings and management by objective.
13. Institute a vigorous education and self-improvement program.
14. Put everyone in the company to work to accomplish the transformation.

His most famous book is 'Out of the Crisis' but probably does not do him justice (my opinion).

See also: