The Psychology of Quality and More

Paired Comparison

Given a list of items, it is not always easy to put everything into order of importance, especially if done in a group. Paired Comparison provides a simple way of prioritizing a list of items by comparing each item with each other.

This focuses attention on two items, where it is much easier to say 'A is more important than B' than it is to say 'C is the third most important thing here'. 

See also:

Toolbook chapter: Prioritization Matrix