How we change what others think, feel, believe and do
BrainstormingA method of generating ideas within a group that was originated in the 1940s by Boston advertising Executive Alex Osborn.
Although everyone has 'done it', surprisingly few know the four main rules:
Brainstorming is useful but relatively dated method and there are many ways of sprucing it up.
There are a number vocal of critics of Brainstorming,
including Edward de Bono, who have concluded that individual thinking is
just as good, if not better. The trick is to learn a whole raft of
techniques that you can use by yourself.
See also:Nominal Group Technique, Synectics, TRIZ
Toolbook chapter: Brainstorming
And the big