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Quality Toolbook > Brainstorming

When to use it | How to understand it | Example | How to do it | Practical variations


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Brainstorming is used to creatively generate new ideas.


Brainstorming is widely used, but there is limited agreement on the detail of how it is to be done. The name is often used for a general collection of thoughts within a group, whether it is creative or simple collation of known facts. Selection, often through Voting, is also often considered to be a part of Brainstorming.

The term 'brainstorming' was coined by advertising executive Alex Osborn in the 1940s.

See also

There are many other creative methods at



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