The Psychology of Quality and More

Bibliography

The Tao of Branding by David Straker -- Part 5

Start - Be - Sense - Harmonise - Lead - References
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Alexander, Christopher (1979), A Timeless Way of Building, New York: Oxford University Press

Alexander caused a storm in the architectural world with his pattern language and sensory approach to creating buildings and towns that ‘feel right’. He could have called it ‘The Tao of Building’.

Collins, Jim (2001). Good to Great, London: Random House Books

A serious study of companies that took of and sustained growth through the auspices of quiet leaders whose quiet confidence swept all up with and before them.

Csikszentmihalyi, Mihalyi, Flow: The Psychology of Optimal Experience

Discusses a longitudinal study that shows how happiness comes from the ability to let go of the self and enter the state of ‘flow’.

Freiberg, Kevin and Freiberg, Jackie (1996), Nuts!, New York: Broadway Books

The crazy-but-true story of how SouthWest Airlines beat the big guys and became the B-school darling by having fun and truly being the best.

Handy, Charles (1981), Understanding Organizations (second edition), Harmonsworth, England: Penguin Books

A dance across some of the classic organizational theories from the wise and grand old man of British management.

Hoff, Benjamin (1982). The Tao of Pooh, London: Methuen

Written in a very Pooh style, Hoff shows how Milne created a character that was the very essence of being. Pooh is one of Disney’s enduring animation brands that succeeds much because of this compelling being.

Jung, Carl (ed). (1964). Man and his Symbols, London: Aldus Books

Created near the end of his life, this is a collection of essays from the philosopher/doctor that highlight the deep symbolism in which we live.

Korzybski, Alfred (1933). Science and Sanity: An Introduction to Non-Aristotelian Systems and General Semantics, New Jersey: Institute of General Semantics

A deep and wide-ranging work from the famous Count, it includes the famous observations that the map of reality we keep in our heads is not the same as the external territory it represents, even though we act this way.

Liao, Waysun (1990), T’ai Chi Classics, Boston: Shambala Publications

A recent translation of a number of the major texts about Tai Chi, including Treaties by masters Chang San-feng, Wong Chung-yua and Wu Yu-hsiang.

Man-Ch’ing, Cheng (1982), Master Cheng’s Thirteen Chapters on T’ai Chi Chuan, New York: Sweet Ch’i Press

Douglas Wile’s translation of the key texts from Cheng Man-Ching, the master who almost single-handedly brought Tai Chi to the Western world.

Pfeffer, Jeffery and Sutton, Robert (2000) The Knowing-doing Gap, Harvard Business School Press

Pfeffer and Sutton contend that we are far too focused on knowing things and put that knowledge into action far too little.

Tsu, Lao (1973). Tao Te Ching, Aldershot, England: Wildwood House

A beautifully translated and presented version of this major text by Lao Tsu (an appropriately anonymous character, who may even have been a number of people).

Weick, Karl (1995), Sensemaking in Organizations, Thousand Oaks, California: Sage Publications

A stunning book on the messy reality of how we actually create meaning within our workplaces.

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