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A Toolbook for Quality Improvement and Problem Solving (contents)

Surveys: Practical variations

The Quality Toolbook > Surveys > Practical variations

When to use it | How to understand it | Example | How to do it | Practical variations


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Practical variations

  • Use a tape recorder in an interview. Ask the interviewee for permission to do this, as some people may be uncomfortable with it.
  • Encourage questionnaire respondents to reply by offering a prize. This can also be a small gift for everyone, or entry into a draw for a bigger prize. This can be used for unsolicited interviews, such as in consumer tests.
  • Surveys can also include other required actions, such as tasting new foods, watching videos or looking at pictures. Typically these actions are followed up with appropriate questions (often about preference).
  • Use a shaded background on questionnaires, leaving white only those areas that are to be written on. This makes it very easy to see where a response is required.


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